Generic extension for online commerce (gTLD)

Register your .shop domain

.shop domains for €7.68 the first year, then €55.45 a year. Search below and add as many names as you need.

What is a .shop domain?

The .shop domain is a generic extension launched in 2016 and dedicated to commerce: online shops, product brands and businesses that sell directly to customers. Its registry is GMO Registry, based in Japan. The word "shop" is understood by shoppers almost everywhere, so an address like brand.shop says straight away that you can buy things on the site.

For an online shop, the domain name is part of the buying experience: it appears in ads, on invoices, on packaging and in order confirmation emails. With .shop you can often get your brand's exact name, with no additions, even when it is taken on .com. We host the DNS zone for free with a record editor, and renewals are taken automatically from your prepaid account credit.

What you get with a .shop domain

  • Registration €7.68 per year, renewal €55.45 per year, VAT excluded.
  • Register for 1 to 10 years at once.
  • Transfer an existing domain in for €55.45, one year added.
  • WHOIS privacy included free.
  • Free DNS hosting with a record editor, or your own nameservers.
  • Auto-renew from credit a month before expiry, with an email when credit is short.
Registration
€7.68/year
Renewal
€55.45/year
Transfer in
€55.45

Prices in EUR, VAT excluded, paid from your account credit.

Who a .shop domain suits

  • New online shops that want a short, clear name
  • Product brands selling directly to consumers
  • Local producers, makers and workshops launching their own shop
  • Companies with a corporate site elsewhere that want a separate address for their store
  • Creators selling their own products (merch, courses, ebooks)

Registration rules for .shop

  • No eligibility restrictions: anyone can register a .shop
  • Names can be up to 63 characters: letters, digits and hyphens; internationalised names (IDN) are accepted
  • The registry may classify short or generic names as premium, with different rates
  • ICANN policies apply, including trademark dispute procedures

Tips for choosing a .shop name

  • Use your brand name rather than a description: "brandname.shop" looks more professional than "cheap-clothes-store.shop"
  • If your main site is on another extension, use .shop for the store and link the two, or redirect .shop to your products section
  • Set up SPF, DKIM and DMARC properly: order emails must reach the inbox, not spam
  • Launch the store on a cloud server with WordPress and WooCommerce installed in one click

Host your .shop site with a one-click app

Cloud servers from €4.95 a month, with these applications installed for you at first boot.

Questions about .shop domains

Is .shop good for an online store?

Yes, especially if your preferred name is taken on .com or your national extension. Shoppers understand the word "shop", and the extension signals a store instantly. Customer trust still depends on the basics: company details, returns policy and secure payments shown clearly.

Does .shop help sales or SEO?

Google treats .shop like any generic extension, with no direct ranking advantage. The benefit is branding: a short, memorable name makes it more likely that customers come back directly. Sales depend on products, price, speed and the checkout experience.

Why do some .shop names cost more?

The registry may designate certain names, usually short words or product categories, as premium. This page shows the exact registration rate for the name you search. A premium name may also renew at a higher rate; ask us before ordering if you want to know it.

Can I move an existing store to a .shop domain?

Yes. Set the store up on the new domain, update the address in your platform and add page-by-page 301 redirects from the old one. Keep the old domain active: links in emails, reviews and price comparison sites will keep sending customers.

How much does a .shop domain cost?

Registering a .shop domain costs €7.68 for the first year and €55.45 for each renewal, VAT excluded, paid from your account credit. There is no setup fee and DNS hosting is included.

For how long can I register a .shop domain?

You can register a .shop domain for 1 to 10 years at once. After that it renews automatically from your credit a month before expiry, and you get an email if your credit is short.

Can I transfer my .shop domain to cloudlinux.ro?

Yes. Transferring a .shop domain costs €55.45 and normally adds a year to its expiry. Unlock the domain at your current registrar, get the transfer code and start the transfer from the Domains section of your console.

Can I host a website on my .shop domain with you?

Yes. Launch a cloud server billed by the hour, pick a one-click app such as WordPress, Ghost or Nextcloud, and point your .shop domain to it from the DNS editor. The domain also works with any server you run elsewhere.

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